Wei Good Food
Wei Good Food was an official client of USC’s design organisation Innovative Design.
They requested a rebrand, to make the brand more bold, thoughtful, and welcoming. Our design team was specifically asked to create a new brand system including but not limited to logos, colour palette, and typography. We were also in charge of creating a new label design for their main product: Chili Oil.
Role
Brand Designer
Duration
February - May 2022
Brand Colours, Typography, Logo
Brand Colours
Primary brand colours: off white, red, dark blue, light blue
Variations (for labels): yellow, green, teal, purple, pink
Typography
Overall clean aesthetic, but bold enough to attract the customers.
Logo
Wei Good Food’s new logo has both an abbreviated version and a fully written version. The logo uses a 3D effect to add dynamic and boldness.
Textures, Mascot, Graphics, Stickers
Chili Oil Label
Label design for Wei Good Food’s Chili Oil. Colour variations applied depending on the product and spice level.
Real-life Application
Wei Good Food loved the rebrand, and immediately applied it to their products. Here is an example of how they applied our label to their Chili Oil, using variations of colours for different flavours.
