My experience at LA28 was a dream come true—combining my love for design and sports. As a brand design intern, I contributed to exciting projects like the Olympic Flag Handover Ceremony Media Guide and created unique ‘A’ designs that showcased the spirit of the Games.
Beyond sharpening my design skills, I gained invaluable insight into the power of community and inclusivity, learning how sports unite people through shared passions and celebrations. This summer at LA28 wasn’t just an internship. It was a transformative experience.
Key Tools
An Unforgettable Summer
As a Brand Design Intern at LA28, I was able to contribute towards breathtaking projects such as the Olympic Flag Handover Ceremony Media Guide and various logos.
Not to mention the work environment being a combination of designing + watching the Paris 2024 Olympic Games simultaneously… 😆
Olympic Flag Handover Ceremony Media Guide
The Olympic Flag Handover Ceremony Media Guide is a comprehensive publication designed to inform and engage communities and organisations involved in the transition from the Paris 2024 Olympic Games to the Los Angeles 2028 Olympic Games. It highlights LA28’s vision, emphasising the story and values the Games aim to communicate through the symbolic passing of the Olympic Flag. Showcasing LA28’s commitment to innovation, inclusivity, and community, the guide offers a glimpse of what Los Angeles is ready to deliver on the global stage for the next Olympic chapter.
Infinite 'A' System
LA28 redefines Olympic branding with its innovative ‘Infinite Emblem System’. Unlike traditional static logos, the ‘A’ in the LA28 emblem continuously changes, reflecting diverse events, themes, and collaborations with creators.
This dynamic approach celebrates creativity, inclusivity, and the unique spirit of Los Angeles, ensuring the emblem remains fresh, adaptable, and representative of the city’s vibrant culture.
*These ‘A’ designs are not finalised. The final versions have not been released to the public yet.
Olympic Torch Relay 'A'
Designed the ‘A’ with an imagery of a flame, portraying boldness and energy that the athletes and rest of community will bring to the Games as they pass on the burning torch.
Venus Williams 'A'
Worked with keywords that Williams requested to incorporate into her ‘A’. The keywords included: 1117 (A part of her home address) and her iconic braided hair and beads.
Accreditation Cards and Banners
LA28 redefines Olympic branding with its innovative ‘Infinite Emblem System’. Unlike traditional static logos, the ‘A’ in the LA28 emblem continuously changes, reflecting diverse events, themes, and collaborations with creators.
This dynamic approach celebrates creativity, inclusivity, and the unique spirit of Los Angeles, ensuring the emblem remains fresh, adaptable, and representative of the city’s vibrant culture.
LA28 Press Center Design Assets
Design assets for the LA28 Press Center, including homepage banners, and live-updated medal count graphics. The intended use of the LA28 Press Center is for journalists, reporters, broadcasters, and other media industry professionals for editorial purposes.
*Access to the LA28 Press Center is granted upon authorisation by LA28.
