Building a brand identity for 'Gilmartin Career-Launch Coaching', from the beginning to the end. A career-launch coaching program that helps students and early-career creative marketing minds gain an almost unfair advantage - not just in landing the roles they dream about, but in proving they belong, creating real impact, and setting the foundation for a career that fuels the soul.
The Purpose
The purpose of this service is to help students/post-grads with their paths toward unlocking roles and opportunities ahead.
Gilmartin Career-Launch Coaching takes a hands-on deep dive approach to ensure they walk away with a powerful set of tangible tools, materials and important Industry context that will help them in their careers—both short and long term.
Logo, Font, Colour
I chose a warm font and colour palette to reflect the heart of the service: offering a welcoming, approachable space for the cohort.
Since the purpose is to support and guide them, the soft, inviting visuals help ease any intimidation and foster a sense of comfort, care, and trust right from the start.
Illustrations
The illustration style uses authentic, organic lines to reflect the real, imperfect beauty of human connection. By showcasing diverse characters in both appearance and expression, the visuals emphasise inclusivity and ensure everyone in the cohort feels seen, valued, and represented. The hand-drawn feel reinforces warmth, honesty, and a human-first approach.
Website
The website design combines bold yet warm tones - like rich reds and soft oranges - to create a welcoming and energising atmosphere.
These colours invite users in with a sense of warmth and care, while hints of blue add balance and a refreshing contrast, suggesting clarity and trust. The overall visual language is crafted to feel both grounded and uplifting, supporting users as they navigate the site with comfort and ease.
Check out the published website at: https://www.gilmartincoaching.com/
