*Speculative Project*
An attempt to bring the skincare and cosmetic brand Clinique under a brand transformation, supporting its purpose to be environment-friendly, ethical, and young. 🌱
The Problem
Clinique claims that they are cruelty-free. However they explain that some situations have exceptions: when they are required by law. This ultimately exposes them to animal testing, making the brand unethical and unfriendly to the environment. Clinique also has a wide range of target customers, from Gen Z to Millennials. This limits the brand's visual assets to remain outdated and tasteless.
The Solution
Clinique will be cruelty-free, regardless of law, meaning that they will no longer operate in China, where it legally requires products to be tested on animals. Clinique will focus on promoting environmentally friendly resources. The brand will alter its target to Gen Z customers specifically, to promote ethical values for future generations and follow trends in terms of visual assets.
Logo, Font, & Colour
Applications
New brand identity of Clinique applied to diverse marketing assets such as physical products, magazine publications, billboards, and wild posters.
