It began with a simple dream: bring a nostalgic Korean street snack to the United States.
But Ten Cent Bread isn’t just about bread.
It’s about recreating a feeling.
In a city where everything is expensive and everything feels curated, Ten Cent Bread offers something rare – joy that’s simple, affordable, and shared.
Born from pop-ups and built through community, the brand exists to turn small moments into something meaningful.
Because sometimes, something small is enough.
Main Logo
Typography
For typography, we used a combination of various fonts, including a handwritten one, depending on the type of asset. From playful sans serif to script, we left much room for creativity and fun.
Our Belief
Good bread should be shared.
Ten Cent Bread was built on two commitments:
to craft quality bread through relentless recipe testing,
and to create community through the simple act of giving.
From perfecting every batch to handing out leftover bread to unhoused neighbors after pop-ups, the brand believes that food is more than product – it’s connection.
Because when bread is shared, so is warmth.
Menu Design
Menu designs from Pop-Up 1 and 2! ☕
Campaign Rollout
10CB Coming to Life
Ten Cent Bread didn’t remain an idea – it became real.
What began as a concept evolved into a fully realized brand experience, brought to life through two pop-up events last year. Below is a gallery from the activation – documenting how the identity translated into physical space, community, and culture.
