It all began with a friend’s dream of bringing the traditional Korean snack, Ten Cent Bread, to the United States. An ambitious dream but little by little, day by day, the vision became clear and the team exponentially grew—successfully launching the brand and holding two Pop-Up events.
Ten Cent Bread aims to make good bread, and share good bread, and foster a safe space for those who desire community, culture, and fun.
Early Stages
The bread resembles a coin. That’s why it has the name Ten Cent Bread. So the question was: do we make our logo and mascot the coin bread itself, or do we create a new character interacting with the bread?
The team agreed that designing a character interacting with the bread would allow more motion and creativity.
And here’s a fun fact: our character actually looks like, and was heavily influenced by our CEO!
Developing the Logo
Choice of Colour
After experimenting with many different colour combinations, the team concluded that colours commonly used by both a general coin and bread is yellow or brown.
Main Logo
Typography
For typography, we used a combination of various fonts, including a handwritten one, depending on the type of asset. From playful sans serif to script, we left much room for creativity and fun.
Make Good Bread, Share Good Bread.
Ten Cent Bread’s slogan and vision. We want to focus on two areas: creating good quality bread, and fostering a community through the act of sharing.
We try to achieve these goals by conducting endless recipe tests, and handing out the left over breads from pop-ups to homeless communities. 🏡
Menu Design
Menu designs from Pop-Up 1 and 2! ☕
10CB Coming to Life
Ten Cent Bread didn't end as just a concept. The team brought it to life! Here, I present you a gallery of the actual Pop-Up that we had last year.
